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	<title>Smart Marketing Guys</title>
	<link>http://www.smartmarketingguys.com</link>
	<description>The Real Purpose of Marketing is to get Profitable Results, not merely entertain or amuse…</description>
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		<title>Why Lack of PR is Destroying Your Marketing ROI</title>
		<description><![CDATA[ROI = Return on Investment
A common misconception about Public Relations is that it is completely separate from marketing; that effective marketing can be done without PR.  That is not the case.  These two subjects (marketing and PR) are actually complementary to each other and they both ultimately have the same goal—a positive result from the public, whether it is in the acquisition [...]]]></description>
		<link>http://www.smartmarketingguys.com/index.php/2012/01/why-lack-of-pr-is-destroying-your-marketing-roi/</link>
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		<title>6 Things I Know About Postcards That You Do not</title>
		<description><![CDATA[
Really Simple Postcard Marketing Tips.
In my plethora of experience tucked away between these ears, I have managed to cull out for you what I consider the &#8220;best of the best&#8221; &#8211; in other words, I took the most proven details about postcards that were significant to you starting a postcard campaign and really winning at it.  So here goes [...]]]></description>
		<link>http://www.smartmarketingguys.com/index.php/2011/07/6-things-i-know-about-postcards-that-you-do-not/</link>
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		<title>A Salesperson’s Philosophy</title>
		<description><![CDATA[As a consumer do you prefer to buy (purchase, acquire, invest, etc.) or to be sold? Most people prefer to make the self-determined decision to make a purchase and usually equate the concept of “being sold” to the category of being tricked, coerced, bamboozled or “forced to buy against their better judgment”.
As a salesperson, it is your job to inform, [...]]]></description>
		<link>http://www.smartmarketingguys.com/index.php/2011/02/a-salespersons-philosophy/</link>
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		<title>Bad Spin on Google Got You Down?</title>
		<description><![CDATA[A common problem that impacts both businesses and individuals is negative Internet postings that come up on Google searches and other search engine results. Negative or false information about a person or business can cause untold trouble.
For a business, it can cause substantial revenue losses, upset existing customers and ruin a company’s reputation or credibility. For an individual, it can [...]]]></description>
		<link>http://www.smartmarketingguys.com/index.php/2011/01/bad-spin-on-google-got-you-down/</link>
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		<title>The Three Most Crucial Elements of a Successful Marketing Campaign</title>
		<description><![CDATA[The three variables that most positively influence the success of every marketing attempt you make can be summed up in one line: The Right Message to The Right Target Market at The Right Time
It is extremely easy to miss on any one of these factors. For example, your target market may be women, but a product that is perfect for [...]]]></description>
		<link>http://www.smartmarketingguys.com/index.php/2010/11/the-three-most-crucial-elements-of-a-successful-marketing-campaign/</link>
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		<title>Measuring Your Marketing Efforts is Essential</title>
		<description><![CDATA[Do you know how effective each of your individual marketing tactics are? Many small business owners market in a vacuum. They spend money on brochures, advertisements and web sites with no real way to tie specific results to specific endeavors.
If you are unable to associate leads and sales with the specific marketing efforts that generate them you have no way [...]]]></description>
		<link>http://www.smartmarketingguys.com/index.php/2010/10/measuring-your-marketing-efforts-is-essential/</link>
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		<title>Basics for Designing a Text Ad for Google SEM (paid search ads)</title>
		<description><![CDATA[Many people try to generate leads and sales via Google Ad Words and fail. But a great many others are very successful. While there can be endless reasons for failure, there are some commonalities that all successful text ads have—if you violate these basics you are going to have a harder time succeeding. Below are some easy to follow guidelines [...]]]></description>
		<link>http://www.smartmarketingguys.com/index.php/2010/08/basics-to-designing-a-ad-text-for-google-sem-paid-search-ads/</link>
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		<title>9 Tips for Branding</title>
		<description><![CDATA[Think branding is only for large multi-national corporations? Think again. Here are 9 easy tips you can use to grow your brand with your customers.
The design of your logo really doesn’t matter. Would you choose MSN as your search engine over Google because of their logo? No, having a nice professional logo is great, but it very rarely increases sales. [...]]]></description>
		<link>http://www.smartmarketingguys.com/index.php/2010/05/9-tips-for-branding/</link>
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		<title>Keeping it simple.</title>
		<description><![CDATA[One of the most effective techniques to marketing is to effectively get your point across. All too often I see companies, usually the smaller ones, trying to “overbuild” their marketing campaigns. This does nothing more than usually confuse the customer. Look at Apple. All of their ads are simple, direct and to the point. They always use clean graphics, get [...]]]></description>
		<link>http://www.smartmarketingguys.com/index.php/2010/05/keeping-it-simple/</link>
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		<title>Dominating the Web via Articles</title>
		<description><![CDATA[ 
 
 


Domination on the Internet
One of the first things I did for one of my clients several years ago was figure out how to get her positioned as an expert online.  She had a wealth of information on a subject and was quite the expert.   What she wanted was valuable “organic” links pointing back to [...]]]></description>
		<link>http://www.smartmarketingguys.com/index.php/2010/04/dominating-the-web-via-articles/</link>
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