ROI = Return on Investment
A common misconception about Public Relations is that it is completely separate from marketing; that effective marketing can be done without PR.  That is not the case.  These two subjects (marketing and PR) are actually complementary to each other and they both ultimately have the same goal—a positive result from the public, whether it is in the acquisition [...]

Really Simple Postcard Marketing Tips.
In my plethora of experience tucked away between these ears, I have managed to cull out for you what I consider the “best of the best” – in other words, I took the most proven details about postcards that were significant to you starting a postcard campaign and really winning at it. So here goes [...]

As a consumer do you prefer to buy (purchase, acquire, invest, etc.) or to be sold? Most people prefer to make the self-determined decision to make a purchase and usually equate the concept of “being sold” to the category of being tricked, coerced, bamboozled or “forced to buy against their better judgment”.
As a salesperson, it is your job to inform, [...]

A common problem that impacts both businesses and individuals is negative Internet postings that come up on Google searches and other search engine results. Negative or false information about a person or business can cause untold trouble.
For a business, it can cause substantial revenue losses, upset existing customers and ruin a company’s reputation or credibility. For an individual, it can [...]

The three variables that most positively influence the success of every marketing attempt you make can be summed up in one line: The Right Message to The Right Target Market at The Right Time
It is extremely easy to miss on any one of these factors. For example, your target market may be women, but a product that is perfect for [...]

Do you know how effective each of your individual marketing tactics are? Many small business owners market in a vacuum. They spend money on brochures, advertisements and web sites with no real way to tie specific results to specific endeavors.
If you are unable to associate leads and sales with the specific marketing efforts that generate them you have no way [...]

Many people try to generate leads and sales via Google Ad Words and fail. But a great many others are very successful. While there can be endless reasons for failure, there are some commonalities that all successful text ads have—if you violate these basics you are going to have a harder time succeeding. Below are some easy to follow guidelines [...]

One of the most effective techniques to marketing is to effectively get your point across. All too often I see companies, usually the smaller ones, trying to “overbuild” their marketing campaigns. This does nothing more than usually confuse the customer. Look at Apple. All of their ads are simple, direct and to the point. They always use clean graphics, get [...]