ROI = Return on Investment
A common misconception about Public Relations is that it is completely separate from marketing; that effective marketing can be done without PR.  That is not the case.  These two subjects (marketing and PR) are actually complementary to each other and they both ultimately have the same goal—a positive result from the public, whether it is in the acquisition [...]

Do you know how effective each of your individual marketing tactics are? Many small business owners market in a vacuum. They spend money on brochures, advertisements and web sites with no real way to tie specific results to specific endeavors.
If you are unable to associate leads and sales with the specific marketing efforts that generate them you have no way [...]

Many people try to generate leads and sales via Google Ad Words and fail. But a great many others are very successful. While there can be endless reasons for failure, there are some commonalities that all successful text ads have—if you violate these basics you are going to have a harder time succeeding. Below are some easy to follow guidelines [...]

Domination on the Internet
One of the first things I did for one of my clients several years ago was figure out how to get her positioned as an expert online. She had a wealth of information on a subject and was quite the expert. What she wanted was valuable “organic” links pointing back to [...]

Losing is not an option for me – it never has been. It shouldn’t be for you, either. What are you going to do to ensure you make it through this economic downturn?
We can learn from history – not everyone went under during the depression. There are opportunities; you just have to be alert and aware so you can take [...]

Brand presence almost as trusted as peer advice
Social networks reach an estimated 940 million people around the world, according to January 2010 research from InSites Consulting. Most are there for personal reasons, such as sending messages, looking at pictures, and posting and responding to status updates. But interactions involving information about products and services have proliferated as brands encourage online [...]

Social Media is an extremely popular means of discovering, reading and sharing information and news. By merging together the world of technology with people’s natural inclination to communicate, social media has created a powerful and unique tool that if understood and used properly can be used by business to increase their ROI.
This is done by coupling a sound PR and [...]

Marketing is actually more essential today than it has ever been before, strictly because the market is bad. When you have a better market you will have more people reaching for your product or service. As the economy weakens, as the economy weakens, you will have less people fishing in that pool, so each person that you capture is much [...]