A common problem that impacts both businesses and individuals is negative Internet postings that come up on Google searches and other search engine results. Negative or false information about a person or business can cause untold trouble.
For a business, it can cause substantial revenue losses, upset existing customers and ruin a company’s reputation or credibility. For an individual, it can [...]
Many people try to generate leads and sales via Google Ad Words and fail. But a great many others are very successful. While there can be endless reasons for failure, there are some commonalities that all successful text ads have—if you violate these basics you are going to have a harder time succeeding. Below are some easy to follow guidelines [...]
OK….now that I have had my morning coffee and I am awake, let talk about something that many people overlook, but is a true marketing goldmine of information. Website Log Files. Ewwwww…..YUK! Ha! Ha!
Seriously….how can you write content or push areas of your website if you don’t know what your visitors are looking at? Any self respecting hosting company can [...]
The following are some basic marketing guidelines you should follow if you want your press releases to help your website organic rankings.
1. Relevant keywords in your press release are crucial. They need to be relevant to your website and should be words that have a good search volume. Use search terms (keywords and phrases) that your prospects and customers would use [...]
Let’s face it, first impressions are everything. Whether it is a job interview, shopping at a new store, a date for the first time, first impressions make a huge impact on the relationship. The same goes for your web sites domain name.
The domain name is one of the major factors in the success of your online venture. There are several [...]
OK…let’s get one thing straight. Flash is cool as hell. It’s smooth, funky and attention getting.
Almost every one of my clients want it. They say it makes the web site look more professional.
Yada, yada, yada. Aside from all of that, you will get very little benefit from Flash.
Here are a few basic pros and cons;
Pro’s
1. Looks cool
2. Uh….looks [...]
Okay….time for basic SEO 101. The most basic of all strategies is using internal links within your own site. Yes, it matters. This is an easy way to boost traffic to other pages in your website. Simple, huh? I thought you would like that.
Also, if you archive any of your content, link back to that as well when creating new [...]
When you are writing content for your site, you should place careful thought into placing relevant keywords throughout every page of your site. This includes the page titles, content on the page, URL and directory structure and image names. For example, if you are in the business of gardening, you just bough or took a beautiful image of a tomato [...]
