ROI = Return on Investment
A common misconception about Public Relations is that it is completely separate from marketing; that effective marketing can be done without PR.  That is not the case.  These two subjects (marketing and PR) are actually complementary to each other and they both ultimately have the same goal—a positive result from the public, whether it is in the acquisition [...]

A common problem that impacts both businesses and individuals is negative Internet postings that come up on Google searches and other search engine results. Negative or false information about a person or business can cause untold trouble.
For a business, it can cause substantial revenue losses, upset existing customers and ruin a company’s reputation or credibility. For an individual, it can [...]

Domination on the Internet
One of the first things I did for one of my clients several years ago was figure out how to get her positioned as an expert online. She had a wealth of information on a subject and was quite the expert. What she wanted was valuable “organic” links pointing back to [...]

Public Relations

Talking to the media can be daunting – and is for many people. I have often wondered about this. I see my clients in awe of being able to speak to the media. It is almost of the same ilk as public speaking I guess. Maybe it is because a media person can rip you apart or set you [...]

When a prospective client comes to me to help them manage a crisis, my first question is always, “Do you want to manage it or be proactive?” That question always bears more questioning, but it gets them to start thinking.
Crisis Management is just that – the management of a crisis. It actually puts attention on the crisis. As much as [...]

Brand presence almost as trusted as peer advice
Social networks reach an estimated 940 million people around the world, according to January 2010 research from InSites Consulting. Most are there for personal reasons, such as sending messages, looking at pictures, and posting and responding to status updates. But interactions involving information about products and services have proliferated as brands encourage online [...]

An estimated 80% of Americans between the ages of 33 and 44 use the internet as a tool for research, shopping and banking. With that said, do you know what they find when they search for you and your company online? Do you know what to do if a customer has a complaint and decides to post something negative on [...]

In today’s high-tech world, 80-plus percent of the people that do business with your company find you on the internet first. So having control of what is said about you on the internet is important. In fact, it is one of the basic principles we utilize when creating an online presence for you with the media as well as your [...]