ROI = Return on Investment
A common misconception about Public Relations is that it is completely separate from marketing; that effective marketing can be done without PR.  That is not the case.  These two subjects (marketing and PR) are actually complementary to each other and they both ultimately have the same goal—a positive result from the public, whether it is in the acquisition [...]

The three variables that most positively influence the success of every marketing attempt you make can be summed up in one line: The Right Message to The Right Target Market at The Right Time
It is extremely easy to miss on any one of these factors. For example, your target market may be women, but a product that is perfect for [...]

Do you know how effective each of your individual marketing tactics are? Many small business owners market in a vacuum. They spend money on brochures, advertisements and web sites with no real way to tie specific results to specific endeavors.
If you are unable to associate leads and sales with the specific marketing efforts that generate them you have no way [...]

Many small business owners struggle with the seemingly overwhelming task of managing their web site. There always seems to be so much to do, yet no time to do it all (something we know all too well). This brief primer should help to highlight the key aspects of web site management that will help them gain the most from their [...]

What is it and who needs one?

The term business marketing strategy might sound like it is esoteric or stratospheric, so let’s take the mystery out of it so you can devise and implement your own business marketing strategy that fits in to your small business plan.
Strategy comes from a Greek word ’stratagein’ meaning ‘to be a general’. Think of a [...]

OK…I know that everyone out there is looking for the quickest way to market their products and services.  I have been there, trust me.  But one thing that is key to your success as an e-mail marketer is to do things the right way. (And no, your way isn’t the right way…Ha-ha!).  What I mean by the right way is [...]

Marketing is actually more essential today than it has ever been before, strictly because the market is bad. When you have a better market you will have more people reaching for your product or service. As the economy weakens, as the economy weakens, you will have less people fishing in that pool, so each person that you capture is much [...]

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