ROI = Return on Investment
A common misconception about Public Relations is that it is completely separate from marketing; that effective marketing can be done without PR.  That is not the case.  These two subjects (marketing and PR) are actually complementary to each other and they both ultimately have the same goal—a positive result from the public, whether it is in the acquisition [...]

Really Simple Postcard Marketing Tips.
In my plethora of experience tucked away between these ears, I have managed to cull out for you what I consider the “best of the best” – in other words, I took the most proven details about postcards that were significant to you starting a postcard campaign and really winning at it. So here goes [...]

The three variables that most positively influence the success of every marketing attempt you make can be summed up in one line: The Right Message to The Right Target Market at The Right Time
It is extremely easy to miss on any one of these factors. For example, your target market may be women, but a product that is perfect for [...]

Maybe you have thought about direct mail. Maybe you have wondered whether it could work for you. Maybe you have done it, but it never really paid off. Possibly you thought there was so much to learn that you didn’t know where to start. Whatever your particular ’story’ is you are reading this. And yes, there are a million and [...]

Losing is not an option for me – it never has been. It shouldn’t be for you, either. What are you going to do to ensure you make it through this economic downturn?
We can learn from history – not everyone went under during the depression. There are opportunities; you just have to be alert and aware so you can take [...]

Do it Right
I receive postcards all the time. The other day I received a postcard trying to sell me a copy machine. It had tiny, tiny lettering slathered all over the front and a large portion of the back of the card.Â
It was extremely hard to read, so hard in fact that I threw it away.
Several days later I received [...]

What is it and who needs one?

The term business marketing strategy might sound like it is esoteric or stratospheric, so let’s take the mystery out of it so you can devise and implement your own business marketing strategy that fits in to your small business plan.
Strategy comes from a Greek word ’stratagein’ meaning ‘to be a general’. Think of a [...]

You may have heard that “branding” and “positioning” is important to your marketing, but have you ever wondered what that means for your business? First, you need to know the difference between the two.
Let’s start with positioning. It’s a marketing term that means to take a product or service and “position” it in the mind of your prospects or clients [...]