ROI = Return on Investment
A common misconception about Public Relations is that it is completely separate from marketing; that effective marketing can be done without PR.  That is not the case.  These two subjects (marketing and PR) are actually complementary to each other and they both ultimately have the same goal—a positive result from the public, whether it is in the acquisition [...]

A common problem that impacts both businesses and individuals is negative Internet postings that come up on Google searches and other search engine results. Negative or false information about a person or business can cause untold trouble.
For a business, it can cause substantial revenue losses, upset existing customers and ruin a company’s reputation or credibility. For an individual, it can [...]

The three variables that most positively influence the success of every marketing attempt you make can be summed up in one line: The Right Message to The Right Target Market at The Right Time
It is extremely easy to miss on any one of these factors. For example, your target market may be women, but a product that is perfect for [...]

Think branding is only for large multi-national corporations? Think again. Here are 9 easy tips you can use to grow your brand with your customers.
The design of your logo really doesn’t matter. Would you choose MSN as your search engine over Google because of their logo? No, having a nice professional logo is great, but it very rarely increases sales. [...]

One of the most effective techniques to marketing is to effectively get your point across. All too often I see companies, usually the smaller ones, trying to “overbuild” their marketing campaigns. This does nothing more than usually confuse the customer. Look at Apple. All of their ads are simple, direct and to the point. They always use clean graphics, get [...]

Maybe you have thought about direct mail. Maybe you have wondered whether it could work for you. Maybe you have done it, but it never really paid off. Possibly you thought there was so much to learn that you didn’t know where to start. Whatever your particular ’story’ is you are reading this. And yes, there are a million and [...]

I was having a discussion today with a dear friend and we got caught up on the subject of the economy and slow sales with some of the businesses that we do business with.  We both came up with the same synopsis. �
All of the companies that we were discussing were losing out on sales because of 2 things.

The companies [...]