Think branding is only for large multi-national corporations? Think again. Here are 9 easy tips you can use to grow your brand with your customers.
The design of your logo really doesn’t matter. Would you choose MSN as your search engine over Google because of their logo? No, having a nice professional logo is great, but it very rarely increases sales. [...]

One of the most effective techniques to marketing is to effectively get your point across. All too often I see companies, usually the smaller ones, trying to “overbuild” their marketing campaigns. This does nothing more than usually confuse the customer. Look at Apple. All of their ads are simple, direct and to the point. They always use clean graphics, get [...]