Domination on the Internet
One of the first things I did for one of my clients several years ago was figure out how to get her positioned as an expert online. She had a wealth of information on a subject and was quite the expert. What she wanted was valuable “organic” links pointing back to [...]

Maybe you have thought about direct mail. Maybe you have wondered whether it could work for you. Maybe you have done it, but it never really paid off. Possibly you thought there was so much to learn that you didn’t know where to start. Whatever your particular ’story’ is you are reading this. And yes, there are a million and [...]

I was having a discussion today with a dear friend and we got caught up on the subject of the economy and slow sales with some of the businesses that we do business with.  We both came up with the same synopsis. �
All of the companies that we were discussing were losing out on sales because of 2 things.

The companies [...]

Many small business owners struggle with the seemingly overwhelming task of managing their web site. There always seems to be so much to do, yet no time to do it all (something we know all too well). This brief primer should help to highlight the key aspects of web site management that will help them gain the most from their [...]

Public Relations

Talking to the media can be daunting – and is for many people. I have often wondered about this. I see my clients in awe of being able to speak to the media. It is almost of the same ilk as public speaking I guess. Maybe it is because a media person can rip you apart or set you [...]

Losing is not an option for me – it never has been. It shouldn’t be for you, either. What are you going to do to ensure you make it through this economic downturn?
We can learn from history – not everyone went under during the depression. There are opportunities; you just have to be alert and aware so you can take [...]

Do it Right
I receive postcards all the time. The other day I received a postcard trying to sell me a copy machine. It had tiny, tiny lettering slathered all over the front and a large portion of the back of the card.�
It was extremely hard to read, so hard in fact that I threw it away.
Several days later I received [...]

What is it and who needs one?

The term business marketing strategy might sound like it is esoteric or stratospheric, so let’s take the mystery out of it so you can devise and implement your own business marketing strategy that fits in to your small business plan.
Strategy comes from a Greek word ’stratagein’ meaning ‘to be a general’. Think of a [...]