You may have heard that “branding” and “positioning” is important to your marketing, but have you ever wondered what that means for your business? First, you need to know the difference between the two.
Let’s start with positioning. It’s a marketing term that means to take a product or service and “position” it in the mind of your prospects or clients [...]

OK….now that I have had my morning coffee and I am awake, let talk about something that many people overlook, but is a true marketing goldmine of information.  Website Log Files.  Ewwwww…..YUK! Ha! Ha!
Seriously….how can you write content or push areas of your website if you don’t know what your visitors are looking at?  Any self respecting hosting company can [...]

Social Media is an extremely popular means of discovering, reading and sharing information and news. By merging together the world of technology with people’s natural inclination to communicate, social media has created a powerful and unique tool that if understood and used properly can be used by business to increase their ROI.
This is done by coupling a sound PR and [...]

In today’s high-tech world, 80-plus percent of the people that do business with your company find you on the internet first. So having control of what is said about you on the internet is important. In fact, it is one of the basic principles we utilize when creating an online presence for you with the media as well as your [...]

This video highlights a unique sales training method that anyone can learn and that any company can apply to have an increase in sales when the methods are used.

Sometimes the simplest data is the best. Marketing is not complex if you know the basics – that’s true with anything by the way. Here are some tools that are brilliantly simple and with them you really won’t have to sweat the small stuff.
Hot Dope #1) The more that your potential customers see your name in front of them, the [...]

The following are some basic marketing guidelines you should follow if you want your press releases to help your website organic rankings.
1. Relevant keywords in your press release are crucial. They need to be relevant to your website and should be words that have a good search volume. Use search terms (keywords and phrases) that your prospects and customers would use [...]

Let’s face it, first impressions are everything.  Whether it is a job interview, shopping at a new store, a date for the first time, first impressions make a huge impact on the relationship.  The same goes for your web sites domain name.
The domain name is one of the major factors in the success of your online venture.  There are several [...]